Printing rack cards for salons is a great advertising technique as it gets these cards into high traffic areas. One of the biggest hurdles for hair salons is visibility in the local market. There may be a number of excellent hair salons in a small town but, they are all competing for the same customers. Also, adjusting prices and offering the latest styles is only going to go so far. If customers don't know your salon exists, they aren't going to drop by to take advantage of the sales. However, rack cards are placed in other local businesses such as, hotels, restaurants, lobbies, and even grocery stores. Customers passing through these areas are more likely to pick up the card for a local hair salon and take action on it than they would if they saw an advertisement in the local paper.
Creating a Good Card
Good rack card design is how salons will get customers to pick up a card. It's important that the front of the card be eye-catching, and feature graphics related to salons. Consider showing the latest hairstyles on the front of the rack card design. Have a local photographer come in and take photographs of hairstyles done by your stylists for the front of the card. These photographs can also be used in newspaper advertisements, on your website or on flyers. They'll show exactly what you are all about and also display the true skill of your hairstylists.
Make sure to provide detailed pricing information on the back of the card when rack card printing for your salon. Customers want to know how expensive your salon is before stopping in. Price ranges at different salons can vary wildly from $10 cuts up to $80, or even $100 for one haircut. It helps customers a lot in deciding if you're salon is what they need. You can also provide information about other services, such as, waxing, dying, bleaching or manicures and pedicures. Don't forget to include the pricing for these services too.
Another idea for those rack cards for salons is to print a coupon on the back for customers to cut out and bring in. If you're trying to increase local business, coupons are great idea. Plus, the coupon on the back of the rack card will provide further incentive for customers to take action immediately. Don't worry about being inundated with people who want to take advantage of a really great coupon. Only about 10 to 20% of coupons offered through this method are redeemed by customers. Yet, these rack cards raise local awareness a great deal and increase traffic at your salon.
Gain the Visibility You Need
Hair salons have a lot of trouble gaining visibility in their local markets. They also have to compete with other hair salons for their customers. Offering coupons and weekly specials on haircuts are a great idea, but if customers don't see them, they can't take advantage. Consider using the low-cost but effective method of rack card printing for advertising. These cards are placed in the lobbies and entryways of other businesses in your area. Customers who see these cards and are already out for their daily errands are more likely to take advantage of promotions.
Creating a Good Card
Good rack card design is how salons will get customers to pick up a card. It's important that the front of the card be eye-catching, and feature graphics related to salons. Consider showing the latest hairstyles on the front of the rack card design. Have a local photographer come in and take photographs of hairstyles done by your stylists for the front of the card. These photographs can also be used in newspaper advertisements, on your website or on flyers. They'll show exactly what you are all about and also display the true skill of your hairstylists.
Make sure to provide detailed pricing information on the back of the card when rack card printing for your salon. Customers want to know how expensive your salon is before stopping in. Price ranges at different salons can vary wildly from $10 cuts up to $80, or even $100 for one haircut. It helps customers a lot in deciding if you're salon is what they need. You can also provide information about other services, such as, waxing, dying, bleaching or manicures and pedicures. Don't forget to include the pricing for these services too.
Another idea for those rack cards for salons is to print a coupon on the back for customers to cut out and bring in. If you're trying to increase local business, coupons are great idea. Plus, the coupon on the back of the rack card will provide further incentive for customers to take action immediately. Don't worry about being inundated with people who want to take advantage of a really great coupon. Only about 10 to 20% of coupons offered through this method are redeemed by customers. Yet, these rack cards raise local awareness a great deal and increase traffic at your salon.
Gain the Visibility You Need
Hair salons have a lot of trouble gaining visibility in their local markets. They also have to compete with other hair salons for their customers. Offering coupons and weekly specials on haircuts are a great idea, but if customers don't see them, they can't take advantage. Consider using the low-cost but effective method of rack card printing for advertising. These cards are placed in the lobbies and entryways of other businesses in your area. Customers who see these cards and are already out for their daily errands are more likely to take advantage of promotions.
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