It may seem at first that rack cards for newspapers are a redundant advertising idea. Newspapers are almost their own form of advertising. Customers see them all over the place and generally, will pick them up if they want to read about the daily news. However, there are many specialty publications that don't get a lot of circulation. These are smaller weekly and daily newspapers that specialize in a certain niche area. It can be difficult to get these newspapers in front of potential customer’s eyes so that they will buy them. Those that print rack cards have an increased chance of getting local awareness for their publication.
A New Form of Advertising
Rack card design for newspaper publications can be a quick and easy way to advertise your publication and website. These rack cards are very inexpensive to make and only cost a few cents per card. Plus, if your publication is a subsidiary of a much larger media company, you may be able to get your cards placed within the advertisement sections of other newspapers owned by that company with larger circulation. Even if your newspaper is an independent publication, it may be affordable to work out a deal with other larger publications to place your rack cards within their folds or on their newspaper stands.
Rack card design can be artistic or eye-catching. When designing your cards, think postcard on the front and information on the back. The front of the card can feature graphics, photos or other images related to the publication. On the back of the card, customers can find out a little bit more about the magazine or newspaper and how much it costs. They may even see a small excerpt of a popular column from the publication.
Dispersing Your Cards
As mentioned above, it is easy to hand out or place these cards in other publication stands. Small newspapers can go around to local businesses and ask for permission to leave their cards in the lobby area. Many businesses are happy to help other local businesses increase their customer base. If you are having trouble securing real estate for your cards, you may offer to post a small advertisement for that business in your paper for a week or a month in exchange. Don't be afraid to barter for space if necessary. Even if your publication has a very tight advertising budget, you do have certain things to offer other businesses exchange for space on their publication stands. Your classified ads, interviews with local business owners and placing their own promotional materials in your magazine folds are all valuable bartering chips.
Distributing rack cards for newspapers, especially smaller papers with low circulation, is a good way to raise local awareness. Use colorful rack card design to attract attention and don't forget to include snippets from your own publication on the back. Place your cards in the folds of other larger newspapers or approach local businesses about keeping a stack of rack cards in their lobbies. You have plenty to barter with in exchange for the real estate.
A New Form of Advertising
Rack card design for newspaper publications can be a quick and easy way to advertise your publication and website. These rack cards are very inexpensive to make and only cost a few cents per card. Plus, if your publication is a subsidiary of a much larger media company, you may be able to get your cards placed within the advertisement sections of other newspapers owned by that company with larger circulation. Even if your newspaper is an independent publication, it may be affordable to work out a deal with other larger publications to place your rack cards within their folds or on their newspaper stands.
Rack card design can be artistic or eye-catching. When designing your cards, think postcard on the front and information on the back. The front of the card can feature graphics, photos or other images related to the publication. On the back of the card, customers can find out a little bit more about the magazine or newspaper and how much it costs. They may even see a small excerpt of a popular column from the publication.
Dispersing Your Cards
As mentioned above, it is easy to hand out or place these cards in other publication stands. Small newspapers can go around to local businesses and ask for permission to leave their cards in the lobby area. Many businesses are happy to help other local businesses increase their customer base. If you are having trouble securing real estate for your cards, you may offer to post a small advertisement for that business in your paper for a week or a month in exchange. Don't be afraid to barter for space if necessary. Even if your publication has a very tight advertising budget, you do have certain things to offer other businesses exchange for space on their publication stands. Your classified ads, interviews with local business owners and placing their own promotional materials in your magazine folds are all valuable bartering chips.
Distributing rack cards for newspapers, especially smaller papers with low circulation, is a good way to raise local awareness. Use colorful rack card design to attract attention and don't forget to include snippets from your own publication on the back. Place your cards in the folds of other larger newspapers or approach local businesses about keeping a stack of rack cards in their lobbies. You have plenty to barter with in exchange for the real estate.
Over the years I’ve ordered dozens of rack cards that were printed with less than expected quality. Last year my company in Stuart, FL printed some rack cards with PCA Delta, and they were great. I’ve been printing with them ever since. If you need rack cards or other items printed go to http://www.pcadeltaprinting.com/ I strongly recommend them.
ReplyDeletePlease continue this great work and I look forward to more of your awesome blog posts. Printed Labels UK
ReplyDelete