Tips to Maximize Effective Bookmark Printing

If you have decided that you want to use a bookmark for your next minor advertising campaign, then there are certainly ways to help ensure that you get the most for your money.  The goal with any marketing campaign is to ensure that those who see your advertisement are going to use it as a means to return to you for business, or at least try to find out more about you.

Keep in Mind When Printing

 

Before you start creating your bookmark through online printing you want to be sure that you consider some of the following to ensure that the printing of your bookmark is never a reason for consumers not to come to your store.

 

• The material that you print on will matter in custom bookmark printing, because the thicker and more durable the paper, the longer your bookmark is going to be able to promote your business for you. So you are going to want to check the paper thicknesses provided by your chosen printing company and consider either a thick cardstock or perhaps a laminated bookmark.

• When you print bookmarks, you want to be sure that the content that you have included in your print is done properly. A simple misspelling or mistake can cause your business to lose credibility and professionalism questioned.

• Check the sizes of bookmarks that are offered through the online printing company that you are going to work with. Some companies will offer textbook sized bookmarks and others will offer what is considered the standard 2 in. x 6 in. measurements. You want to be sure that your sizes are appropriate to those you are going to be handing out your bookmarks to, students or coffee-shop readers, etc.

• Determine before printing if you want a pre-cut hole at the top of your bookmark for a tassel, you don’t want to decide at the last minute that you want to add one in and not have the option available to do so. Most companies may not include the tassel when you do custom bookmark printing, and others may charge more for this service.

•  Remember that colors are typically considered more attractive for bookmarks and can help to make the page holder pop. So before you print bookmarks you are going to want to decide if you want a full color, one color side and one black and white side or full black and which bookmark. The decision should be based on the content that you are going to be presenting to your readers.

 

Always remember that your page holders are going to represent your business in front of customers, so you want them to still be professional and speak well of your business. You should also consider the audience that will most likely obtain your bookmark, because you want it to be attractive and relevant to the audience and to your brand at all times. So long as you keep these tips in mind, you can be certain that the printing of your marketing campaign will go perfectly!