Placing Rack Cards for Marketing in Hotels and Local Businesses

Distributing rack cards for marketing your business is a good way of advertising at a low cost. Rack cards are brochures printed on one page of paper that looks roughly the size of a trifold brochure. Marketers who know how to network with other local small businesses can get their rack cards placed in many different locations. This helps increase your visibility with tourists and local townspeople. It's also an affordable marketing plan as these cards are not expensive to make, but they stay up for as long as is needed.
How to Use Professional Cards
Rack card printing is useful for cross marketing with other businesses in order to reach potential customers. This method is simple to implement. You will display your color rack cards in another company's lobby area. In exchange, they get to place their advertisements in your lobby or waiting room. Periodically, you'll stop by the local businesses were you have this promotion set up to drop off more cards and vice versa. There's no money required to place this advertising campaign and it runs indefinitely.
What's great about setting up rack cards for marketing is that it gives tourists a chance to see what your business have to offer. Most people are willing to peruse the publications available in a waiting room or lobby before an appointment. If your business is in an out-of-the-way location or geared towards tourists, this can be a good way of letting people know where you are and what you do. For example, people traveling through the area may end up needing to have their car repaired before moving on. If you place your cards in the lobby of an auto mechanic, you increase the chances of those people learning about your small business. They may even decide to drop by for a visit before heading out of town. Hotels and motels can take special advantage of this situation to try and lure in visitors that need to wait overnight for their car to be fixed.
Why Market with Stand Cards
As mentioned previously, rack card printing is a low cost and long term marketing plan. These cards are usually kept indoors in lobbies and entryways. They aren't exposed to the elements, so they last a long time. There's no time limit to how long you can keep your cards in the publication racks. Plus, most businesses don't charge you for the space. It's also very affordable to make up informational color rack cards. They may only cost about $.50 per card for very attractive and colorful cards printed on card stock paper.
Stand cards are a great alternative to placing classified ads in newspaper publications or printing up multiple flyers. These cards are sturdy, they're easy to place in other locations, and they last indefinitely. Distributing these cards throughout the local area is an excellent marketing plan for small businesses. Those companies that rely on tourists and travelers, in particular, are going to benefit from the use of cards. Print up a small batch and distribute them to see how much they raise local awareness of your business.