Thursday, 31 May 2012

Tips and Suggestions for Effective Calendar Design

If you’re looking to make an attractive and effective custom calendar, you should first know exactly what it is you’re looking to show the viewer. Like any piece of promotional material, or art for that matter, you have to know precisely what you want to convey to the person looking at it, in order to influence them in some minimal or even significant way – in this case, to look to your business when they’re in need of your particular products or services. Designing a customized calendar isn’t as simple as it may seem; you don’t really want to rely too much on photos or graphics, no matter how attractive, and you want to provide consumers with enough information to get them through your doors without inundating them with extraneous wording. Striking the delicate balance of visual aids with necessary info is important if you want to convince potential customers that your company has got what they’re looking for.

What Goes Into Calendar Printing?

Customized calendar design is a matter of finding the right visual aesthetics to complement the information you’re giving them. For instance, if you’re custom embroidery and silk-screening company looking to expand your clientele, you’re going to want to let people know A) why your products are better than the competitors, B) why your prices are more affordable, and C) why they should choose you over the other guys. But, you simply do not want to overload the custom calendar with boring, simple text that says all that in the written word. Rather, you’ll want to combine your pricing, promotions, etc. with pictures of work you’ve done, graphics that you can replicate on clothing, and price sets of various products. And you want to do all that while keeping the viewer’s interest if you want to produce a truly effective custom calendar that maximizes your virtues and keeps customers curiosity alive.

Another Smart Way to Make a Unique Print

Another really good technique for designing a customized calendar that’s as attractive and unique as it is handy is to tailor your promos to the month; not necessarily advertising great deals each month, but basing those deals and the photos and the graphics all along the theme of that month. So, again if your business is embroidery and silk-screening, you can advertise group discounts for local sports teams in the month that represents the beginning of that sport’s season, with supplementary photos of a Little League team decked out in your work. For Halloween you can show people sporting your spooky shirts; for Christmas you can promo some of your work on kids’ clothes to get the gift ball rolling in your court.

Customized calendar design is about taking the right blend of promotional deals and pairing it with the graphics and photos to support interest and curiosity in your business. So long as you take the time to make sure that your point is getting across, both through wording and through visual aids, and you do so in an aesthetically pleasing way, you can design a customized calendar that will lure consumers to your business with each month that passes by.

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