When figuring out how to brand your business, you don’t want to neglect your business cards. In the professional world, a business card is your calling card. It gives other contacts and customers a brief introduction to who you are and what you do. Knowing what to say on a business card is important. Give the wrong information and people can’t reach you. Give too much and the card looks crowded and unattractive. Young entrepreneurs or those new to business may want to start with some free business cards to hand out. Before long you’ll need to focus on creating a more professional looking card to represent your business.
Are you Current?
A large number of professionals have business cards with out of date information on them. You may have gotten a few cards from other professionals with old phone numbers crossed out and new ones written in. Maybe this person completely forgets to update the card with even that and you can’t reach him or her later on. It’s an easy way to lose business. Check over your current card to be sure that your business contact information and services are current. If not, you need to have new cards printed. Basic information to provide includes name, address, title, phone number, emails and fax number.
What Do You Do?
The secret of how to brand your business through a card is showing what you really do on the job. Clients and business contacts are familiar with the practice of listing your job title on the card. Often, this doesn’t provide enough information about your skill sets. It’s much better to say, “I design logos,” on a card than it is to just list graphic designer. This lets people know what you specialize in and it’s very clear. Another way to hint at your business is to have a graphic designer create a themed card. For instance, a zookeeper’s business card is die cut in the shape of a giraffe.
What Are You Made Of?
Free business cards are typically standard, white rectangles printed in black ink on medium weight paper. It’s okay and functional, but it doesn’t stand out and it doesn’t say professional. Having your own business cards designed and printed out on heavy weight paper with offset printing tells people you are established and successful. There are plenty of options when it comes to materials, graphic design and printing. Take a look and see what is available. Don’t limit your calling card to just the black and white rectangle.
With a little research and thought, you can figure out just what to say on a business card. Every card need to be unique and specific to the professional who hands it out. It also needs to make a statement to the customer. If the card doesn’t look professionally designed or appears to have incorrect information on it, the customer gets a bad impression. They may not be willing to call you up later on. Ensure that business cards make good impressions on customers and business contacts with excellent design, current contact information and printing on good materials.
Are you Current?
A large number of professionals have business cards with out of date information on them. You may have gotten a few cards from other professionals with old phone numbers crossed out and new ones written in. Maybe this person completely forgets to update the card with even that and you can’t reach him or her later on. It’s an easy way to lose business. Check over your current card to be sure that your business contact information and services are current. If not, you need to have new cards printed. Basic information to provide includes name, address, title, phone number, emails and fax number.
What Do You Do?
The secret of how to brand your business through a card is showing what you really do on the job. Clients and business contacts are familiar with the practice of listing your job title on the card. Often, this doesn’t provide enough information about your skill sets. It’s much better to say, “I design logos,” on a card than it is to just list graphic designer. This lets people know what you specialize in and it’s very clear. Another way to hint at your business is to have a graphic designer create a themed card. For instance, a zookeeper’s business card is die cut in the shape of a giraffe.
What Are You Made Of?
Free business cards are typically standard, white rectangles printed in black ink on medium weight paper. It’s okay and functional, but it doesn’t stand out and it doesn’t say professional. Having your own business cards designed and printed out on heavy weight paper with offset printing tells people you are established and successful. There are plenty of options when it comes to materials, graphic design and printing. Take a look and see what is available. Don’t limit your calling card to just the black and white rectangle.
With a little research and thought, you can figure out just what to say on a business card. Every card need to be unique and specific to the professional who hands it out. It also needs to make a statement to the customer. If the card doesn’t look professionally designed or appears to have incorrect information on it, the customer gets a bad impression. They may not be willing to call you up later on. Ensure that business cards make good impressions on customers and business contacts with excellent design, current contact information and printing on good materials.
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