When it comes to portraying your business, you want to make sure you
do it right. Printing information brochures is a great start, and having an
exceptional design that makes you stand out against your competitors is a
surefire way to gain the support you need. Finding brochure printing with reasonable prices and high quality results
can be challenging, but knowing exactly what you need is important in the
search.
Specifications for brochure printing
When finding a company to print your eye catching brochures make sure you look for a few things. Brochure printing starts out with what colors a company can print in. Some companies only print in color while others offer both color and black and white, and knowing which one you need before you choose a company is important.
Also pay attention to paper weight. Brochures fold better when a lower weight card stock is used, such as 100 lb. gloss paper. You can also choose a thicker, more durable cardstock such as 14-point. If you want something that is meant to be picked up, read, and put back, a longer lasting stock is a much better choice; if your brochures are meant to be taken home and enjoyed then a lighter weight can be used. Once you’ve figured out your stock weight for your brochure, it’s time to figure out if you want it glossy, which means you would have to coat it in a UV-coating that also protects from dirt and moisture. There is also always the choice of a matte look which is smooth to the touch and cheaper to print.
The last thing to consider when you are looking at specifications for brochure printing is what fold you would like. You can choose to keep your brochure flat if you’d like as well. A tri-fold brochure is the most common fold, but you can also choose from a z-fold and a simple half fold. If you have more information to fit on a brochure, a z-fold or tri-fold is the best option.
Brochure design and why it matters
Brochure printing and design can truly reflect quality of a company or service. Having an excellent brochure design is imperative because of this. The most necessary thing to consider when it comes to design is the content of the brochure. Make sure you have professional pictures done that have been edited to look their best on paper.
Ensure your wording is friendly but professional. Having someone look through the writing several times to look for mistakes is also a wise venture as nothing says ‘unorganized’ and ‘unprofessional’ like a misspelled word in the middle of a piece of literature designed to sell a company. There are many services that offer professionally designed brochure templates for you to choose from so that you get the most out of your brochure, and they also take the guess work out of alignment and picture size. Templates are specially formatted to make your company shine.
Choose your printing and design services for your brochures wisely
In the end, always make sure you choose your brochure printing and design company well, and that your choices reflect what you want consumers to think about what you’re advertising. You can never go wrong with forethought, meticulous editing, and quality content.
Specifications for brochure printing
When finding a company to print your eye catching brochures make sure you look for a few things. Brochure printing starts out with what colors a company can print in. Some companies only print in color while others offer both color and black and white, and knowing which one you need before you choose a company is important.
Also pay attention to paper weight. Brochures fold better when a lower weight card stock is used, such as 100 lb. gloss paper. You can also choose a thicker, more durable cardstock such as 14-point. If you want something that is meant to be picked up, read, and put back, a longer lasting stock is a much better choice; if your brochures are meant to be taken home and enjoyed then a lighter weight can be used. Once you’ve figured out your stock weight for your brochure, it’s time to figure out if you want it glossy, which means you would have to coat it in a UV-coating that also protects from dirt and moisture. There is also always the choice of a matte look which is smooth to the touch and cheaper to print.
The last thing to consider when you are looking at specifications for brochure printing is what fold you would like. You can choose to keep your brochure flat if you’d like as well. A tri-fold brochure is the most common fold, but you can also choose from a z-fold and a simple half fold. If you have more information to fit on a brochure, a z-fold or tri-fold is the best option.
Brochure design and why it matters
Brochure printing and design can truly reflect quality of a company or service. Having an excellent brochure design is imperative because of this. The most necessary thing to consider when it comes to design is the content of the brochure. Make sure you have professional pictures done that have been edited to look their best on paper.
Ensure your wording is friendly but professional. Having someone look through the writing several times to look for mistakes is also a wise venture as nothing says ‘unorganized’ and ‘unprofessional’ like a misspelled word in the middle of a piece of literature designed to sell a company. There are many services that offer professionally designed brochure templates for you to choose from so that you get the most out of your brochure, and they also take the guess work out of alignment and picture size. Templates are specially formatted to make your company shine.
Choose your printing and design services for your brochures wisely
In the end, always make sure you choose your brochure printing and design company well, and that your choices reflect what you want consumers to think about what you’re advertising. You can never go wrong with forethought, meticulous editing, and quality content.
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