When utilizing bookmark printing in your next marketing campaign you can be certain that there are ways these small prints can pay for themselves. The goal with any marketing campaign is to ensure that those who see your advertisement are going to use it as a means to return to you for business, or at least try to find out more about you.
Professional Printing is Key
Before you start creating your bookmark through online printing you want to be sure that you consider ensuring professionalism is met to ensure that the printing of your bookmark is never a reason for consumers not to come to your store. The material that you print on will matter in custom bookmark printing, because the thicker and more durable the paper, the longer your bookmark is going to be able to promote your business for you. So you are going to want to check the paper thicknesses provided by your chosen printing company and consider either a thick cardstock or perhaps a laminated bookmark.
Also, you want to check the sizes of bookmarks that are offered through the online printing company that you are going to work with. Some companies will offer textbook sized bookmarks and others will offer what is considered the standard 2 in. x 6 in. measurements. You want to be sure that your sizes are appropriate to those you are going to be handing out your bookmarks to, students or coffee-shop readers, etc.
You should also determine before you print bookmarks if you want a pre-cut hole at the top of your bookmark for a tassel, you don’t want to decide at the last minute that you want to add one in and not have the option available to do so. Most companies may not include the tassel when you do custom bookmark printing, and others may charge more for this service.
Personalize Your Campaign a Little
When you print bookmarks, you want to be sure that the content that you have included in your print is done properly. A simple misspelling or mistake can cause your business to lose credibility and professionalism questioned. Also, you want to keep in mind that colors are typically considered more attractive for bookmarks and can help to make the page holder pop. So before you print bookmarks you are going to want to decide if you want a full color, one color side and one black and white side or full black and which bookmark. The decision should be based on the content that you are going to be presenting.
Marketing techniques that are unique, like bookmarks, are perfect for any business that wants to stand out against the competition. While you can customize your bookmark to your business, you want to remember that it has to appeal to your audience too, especially if you expect to have success from this type of marketing. Take a look at some of the online business bookmark samples on printing sites and get some ideas.
Professional Printing is Key
Before you start creating your bookmark through online printing you want to be sure that you consider ensuring professionalism is met to ensure that the printing of your bookmark is never a reason for consumers not to come to your store. The material that you print on will matter in custom bookmark printing, because the thicker and more durable the paper, the longer your bookmark is going to be able to promote your business for you. So you are going to want to check the paper thicknesses provided by your chosen printing company and consider either a thick cardstock or perhaps a laminated bookmark.
Also, you want to check the sizes of bookmarks that are offered through the online printing company that you are going to work with. Some companies will offer textbook sized bookmarks and others will offer what is considered the standard 2 in. x 6 in. measurements. You want to be sure that your sizes are appropriate to those you are going to be handing out your bookmarks to, students or coffee-shop readers, etc.
You should also determine before you print bookmarks if you want a pre-cut hole at the top of your bookmark for a tassel, you don’t want to decide at the last minute that you want to add one in and not have the option available to do so. Most companies may not include the tassel when you do custom bookmark printing, and others may charge more for this service.
Personalize Your Campaign a Little
When you print bookmarks, you want to be sure that the content that you have included in your print is done properly. A simple misspelling or mistake can cause your business to lose credibility and professionalism questioned. Also, you want to keep in mind that colors are typically considered more attractive for bookmarks and can help to make the page holder pop. So before you print bookmarks you are going to want to decide if you want a full color, one color side and one black and white side or full black and which bookmark. The decision should be based on the content that you are going to be presenting.
Marketing techniques that are unique, like bookmarks, are perfect for any business that wants to stand out against the competition. While you can customize your bookmark to your business, you want to remember that it has to appeal to your audience too, especially if you expect to have success from this type of marketing. Take a look at some of the online business bookmark samples on printing sites and get some ideas.
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