The Next 6 Things You Should Do for Printing Brochures Success

Print brochures are a necessary part of marketing any small business. Customers usually want some sort of publication they can take home to review. Brochures also help raise awareness of your services and your company in the local area. Plus, companies can mail out brochures to customers as part of a marketing campaign. Once you get the brochures back from the printing company you can do a lot with them. Let's take a look at the next six things small businesses should do after getting their brochures back from commercial printing companies.

Get brochure success!

1. Prepare a mailing list for a part of this batch of brochures. If you thought ahead, you saved space on the back of the brochure for address labels. Mailing lists can be culled from customer newsletter subscriptions, catalog subscriptions or even purchased from special companies. It's easy to import a mailing list into label making software for printing.

2. Prep the brochures. This step includes folding the brochures if the printing company didn't do it and sticking them in envelopes or adding mailing labels to them. If you have hourly employees, this can be something for them to do in between customers.

3. Set a stack on your counter space. If you have a retail location, set brochures out in plain site for customers to see and take. You may also instruct employees to place a brochure in each customer's bag at check out. This helps ensure that brochures get into the hands of customers.

4. Ask other local businesses to put out a stack of your brochures. You can place them in card racks in entryways or on countertops. Offer to do cross-promotion with other businesses in exchange for the advertising. For instance, offer to display some of their brochures on your counter space in exchange for the same.

5. Contact the US Postal Service about the FREE Every Door Direct Mail Kit to help you get started with direct mailing of your brochures. This kit will guide you through the process of sending out mass mailings with the USPS. Marketers have to follow certain rules regarding mailing lists and even having their lists up to date with the current USPS forwarding address database. This kit will explain it all.

6. Order another batch of print brochures from the printer before your current batch runs out. Once you get started handing out, mailing and distributing those brochures, they disappear pretty fast. Most printers are able to print out a rush batch of brochures in a few days at an affordable price.

These steps go a long way towards making effective use of your brochures from the commercial printing companies. Customers can be found in all aspects of life, so don't ignore any marketing possibility. Even hand out brochures on the street, if you have too. Direct mailing of brochures is also another option for companies looking to reach new customers. Get started early with implementation of a marketing plan for those brochures. Otherwise, they won't do you any good just sitting on the counter.